What are Backlinks?
Backlinks, also known as inbound links, are links from external web pages that point to a specific web page or resource on your website. They are considered incoming links from the perspective of the target page. Conversely, links from your page to another site are outgoing links, though they serve as backlinks for the destination pages.
Backlinks are a crucial factor in SEO because their quality, quantity, relevance, authority, and the anchor text used significantly impact a website’s ranking in search engines. Google has explicitly stated that content and backlinks are the most important factors for ranking web pages.
The process of acquiring more high-quality backlinks to improve the visibility and authority of a webpage or website is known as link-building.
