What Is Bounce Rate? Bounce Rate is the percentage of visitors leaving a webpage without interacting (clicking links, filling forms, making purchases). It’s crucial because:
- Non-converting visitors indicate lost opportunities.
- It may impact Google rankings.
- A high rate suggests content, user experience, or design issues.
Average Bounce Rate: Generally 41-51%, varying by industry and traffic source.
GA4 Bounce Rate Calculation: Considers session engagement (time spent, interactions).
Bounce Rate vs. Exit Rate: Bounce Rate tracks single-page visits, while Exit Rate tracks exits from specific pages, regardless of entry.
