Branded Keywords

What are Branded Keywords?

Branded keywords are search queries that include a brand’s name or related terms directly associated with that brand, products, or services. Examples include “Ahrefs SEO tool” or “Ahrefs blog.”

Importance of Branded Keywords:

• Capturing Interest: Searchers aware of your brand are already engaged and likely further along in the buyer’s journey.
• Navigational Intent: Helps potential customers find your site faster.
• Competition: Other sites may outrank you for long-tail branded keywords even if your brand is unique.

How to Optimize for Branded Keywords:

1. Identify Branded Keywords:

• Use Google Search Console or keyword tools like Ahrefs to find branded keyword variations.

1. Target Specific Keywords:

• Focus on underperforming keywords, mismatched intent pages, and valuable new keywords.

1. Add Internal Links:

• Use internal links with branded keywords in site navigation, important pages, and where branded keywords are mentioned.

By optimizing for branded keywords, you can improve visibility, guide engaged users further down the funnel, and ensure your site ranks well for terms closely associated with your brand.