What is a Bridge Page?
A bridge page is a landing page used in affiliate marketing designed to direct visitors to another site via an affiliate link. For instance, an ad may lead to a page on website A that describes a product, and clicking the “Buy” button redirects the user to website B’s offer. If the purchase is made, website A earns a commission.
Google’s Stance on Bridge Pages:
Google defines bridge pages as having “insufficient original content” and uses them solely to link to other sites. Such pages are typically disapproved in Google Ads due to their lack of valuable content for users.
Compliance in Google Ads:
- Original Content: Ensure the landing page provides useful, original content.
- User Experience: The page should offer valuable information and a positive user experience to avoid ad disapproval.
By following these guidelines, you can avoid creating bridge pages that violate Google’s policies.
