What is Cornerstone Content?
Cornerstone content is a collection of key articles on your website that you aim to rank highly in search engines. These pieces serve as comprehensive, authoritative resources on high-traffic topics, acting as entry points and hubs for related content.
Importance:
- High Ranking Potential: Helps rank for competitive, high-volume search queries.
- Authority Building: Establishes your website as an authoritative source.
- User Navigation: Provides a central hub for related content, improving user experience.
Best Practices:
- Comprehensive Coverage: Each piece should cover its topic extensively, answering all potential questions.
- Ease of Access: Make cornerstone content easily accessible through navigation menus and links from high-traffic pages.
- Internal Linking: Link related articles to and from your cornerstone content to create a robust internal linking structure.
- Regular Updates: Update cornerstone articles regularly to keep them relevant and accurate.
FAQs
- How many cornerstone content pages should I have?
The number depends on your content strategy and keyword research. Create as many as needed to cover all major topics comprehensively. - How should I categorize cornerstone content in WordPress?
Use plugins like Yoast SEO to mark and manage cornerstone content easily. This helps in tracking and organizing your key articles.
