Link Velocity

What is Link Velocity?

Link velocity refers to the rate at which a website or webpage acquires backlinks over time. It is typically measured in terms of links or referring domains gained per month.

The concept of link velocity emerged from discussions around a Google patent from 2003, which discussed how search engines might treat websites with fluctuating backlink growth rates. Although the term “link velocity” itself wasn’t used in the patent, it implied that sudden, spiky increases in backlinks could be viewed as manipulative.

Importance of Link Velocity in SEO

The role of link velocity in SEO remains debated among professionals:

• Proponents argue that link velocity is a ranking factor. They believe that an unnatural increase in backlinks could trigger penalties or reduced rankings, as it may be seen as an attempt to manipulate search engine algorithms.
• Skeptics argue that link velocity is not a direct ranking factor. Google does not officially recognize the term, and many experts believe that quality and relevance of links are more critical than the rate of acquisition.

Arguments For Link Velocity’s Importance

1. Historical Context:

• The old Google patent hints that sudden spikes in link growth might be viewed negatively, potentially leading to lower rankings or penalties.

1. Algorithmic Sensitivity:

• Google’s algorithms, including updates like Penguin, are designed to detect manipulative link-building practices. Rapid, unnatural link growth might be flagged by these algorithms.

1. Topical Content Trends:

• Content that goes viral or is highly relevant might experience a natural surge in backlinks. Google could interpret this positive spike as a signal of relevance and reward it with higher rankings.

Arguments Against Link Velocity’s Importance

1. Outdated Evidence:

• The patent discussing link velocity is from 2003, and SEO practices and algorithms have evolved significantly since then.

1. Google’s Stance:

• Google’s Gary Illyes and John Mueller have indicated that link velocity is not a recognized ranking factor. Instead, Google focuses on the quality and relevance of backlinks.

1. Natural Variability:

• Different websites and pages naturally experience varying rates of link growth. A sudden spike might be natural for some content, such as viral news or popular resources, without being problematic.

How to Check Link Velocity

To analyze link velocity, you can use tools like Ahrefs Site Explorer:

1. Enter the Domain or URL:

• Input the domain or URL into Site Explorer to access the Overview report.

1. Review Link Growth Graphs:

• Examine the graphs showing the number of referring pages and domains over time.

1. Calculate Link Velocity:

• Determine the difference in the number of backlinks between consecutive months to assess link velocity.

1. Competitor Analysis:

• Analyze competitors’ link velocity to understand natural growth patterns in your niche. This can help set benchmarks for your own link acquisition efforts.

Best Practices

1. Focus on Quality:

• Prioritize acquiring high-quality, relevant backlinks over merely increasing quantity.

1. Steady Growth:

• Aim for a steady, consistent growth in backlinks rather than abrupt spikes. This approach minimizes the risk of being flagged for manipulative practices.

1. Monitor Regularly:

• Keep an eye on your link profile for any unusual patterns or spikes. Use tools like Ahrefs to track changes and stay aligned with natural growth trends in your industry.

FAQs

What link velocity is good?

There is no specific number that defines “good” link velocity. The ideal link growth rate varies by industry and website type. The best approach is to perform competitor analysis to understand what natural link growth looks like for your niche. Monitor your own link growth trends and ensure they align with industry standards and benchmarks.

How can I avoid negative impacts from link velocity?

To avoid potential negative impacts from link velocity:

• Focus on acquiring high-quality backlinks naturally.
• Avoid sudden, excessive link acquisition that could be perceived as manipulative.
• Regularly monitor your link profile and adjust strategies as needed to maintain a natural growth pattern.