What are Related Searches?
Related searches are additional search queries suggested by search engines that are relevant to your original search term. These suggestions appear at the bottom of the search engine results page (SERP) after you enter a query. They provide alternatives and related topics that users might also be interested in exploring.
For example, if you search for “jiu-jitsu” on a search engine, scrolling to the bottom of the SERP might show related searches like:
- Brazilian Jiu-Jitsu
- Jiu-Jitsu techniques
- Jiu-Jitsu classes near me
In some cases, the search engine presents more advanced related searches sections, including multiple blocks of related queries:
- Advanced Related Searches Block: Contains several related search terms grouped into blocks.
- People Also Search For: Appears when you click on a search result and then return to the SERP. This block often mirrors the related searches and provides additional suggestions.
Why are Related Searches Important?
- Keyword Research Tool: Related searches are a valuable resource for finding relevant keywords and topics. They help identify terms that are closely related to your original query and can inspire content ideas.
- Understanding User Intent: By exploring related searches, you can gain insights into what users are searching for in addition to your primary keyword. This helps in understanding their needs and optimizing content to address a wider range of queries.
- Free Keyword Ideas: Using related searches is a cost-effective way to generate new keyword ideas without relying on paid tools.
How to Find Keyword Ideas Using Related Searches
- Get a Massive List of Keywords:
- Start with a primary search query and use the related searches at the bottom of the SERP to generate a list of keywords.
- Enter each related search term into the search engine to find another set of related searches. Repeat this process to build a comprehensive list of relevant keywords.
- Leverage the Search Engine’s SERP Features:
- People Also Search For: Check this block for additional keyword suggestions that might not appear in the related searches section.
- People Also Ask: This section provides questions related to your search query, which can also offer keyword ideas.
- Autocomplete Suggestions: As you type a query into the search bar, suggestions appear based on popular searches. These suggestions can provide keyword ideas and variations.
- Enhance Your Keyword Research:
- Use a Keyword Research Tool: Tools designed for keyword research can provide extensive data. For example, entering a query like “beard oil recipe” might yield:
- A list of keyword ideas related to the initial term.
- Suggestions for related terms and phrases.
- Free Keyword Generator: If you’re looking for keyword ideas without a subscription, free keyword generators can provide useful data and suggestions.
Summary:
Related searches are an excellent starting point for discovering relevant keywords and understanding user intent. By exploring these suggestions, leveraging search engine features, and using keyword research tools, you can enhance your SEO strategy and generate valuable content ideas.
