What is an Editorial Link?
An editorial link is an organic inbound link earned naturally, without being traded, asked for, or paid for. These links are valuable for SEO as they do not violate Google’s guidelines and are often seen as endorsements from other websites.
Why are Editorial Links Important?
Editorial links signal to search engines that your content is trustworthy and valuable, potentially improving your search rankings. They are considered as ‘votes’ for your content, enhancing your site’s authority.
Content that Earns Editorial Links
- Infographics: Visual content that explains complex information.
- Online Tools/Calculators: Useful resources that attract links.
- Studies and Research: Original research and data analysis.
- Guides and Tutorials: Comprehensive resources that provide in-depth information.
Promoting Linkable Assets
- Pitch to relevant sites: Find sites in your niche that link to similar assets.
- Newsletters: Promote your assets through email lists.
- Paid Promotion: Use PPC ads to increase visibility.
- Update Outdated Resources: Refresh old studies and reach out to those who linked to the original.
FAQs
Are backlinks the same as editorial links?
Not exactly. Editorial links are a subset of backlinks that are earned organically.
How are editorial links used?
Typically within content, linking contextually to the external source.
