Article Syndication

What is Article Syndication?

Overview:

Article syndication, also known as content syndication, involves republishing content that originally appeared on one website on one or more third-party websites. Unlike plagiarism, syndicated content clearly mentions the source and often includes a canonical link to the original article.

Importance of Article Syndication:

1. Referral Traffic: Syndicated articles link back to the original site, driving new visitors.
2. Brand Awareness: Reaching a wider audience on reputable sites enhances brand visibility and authority.
3. Link Building: Properly syndicated content includes links back to the original site, boosting SEO.

Finding Article Syndication Opportunities:

1. Google Search: Use phrases like “originally published on” along with your topic to find sites that syndicate content.
2. Site Explorer: Identify sites in your niche that syndicate content by analyzing their backlinks and using relevant phrases.
3. Paid and Self-Syndication: Use services like Outbrain and Taboola for paid syndication, or platforms like LinkedIn, Medium, and Reddit for self-syndication.

Best Practices:

1. Use Canonical Tags: Ensure syndicated content points to the original article to avoid SEO issues.
2. Monitor Syndicated Content: Regularly check how syndicated content performs and its impact on your SEO.

FAQs:

1. SEO Impact: Proper syndication with canonical tags should not hurt SEO.
2. Duplicate Content: Syndicated content is a form of duplicate content, but it’s not harmful if managed correctly.

By leveraging article syndication, you can extend your content’s reach, enhance your brand’s visibility, and boost your SEO efforts. Always ensure that syndicated content is properly credited and linked back to the original source to maximize benefits.