What is Domain Rating (DR)?
Domain Rating (DR) is a proprietary SEO metric developed by Ahrefs that measures the strength of a website’s backlink profile. It is scaled logarithmically from 0 to 100, where a higher score indicates a stronger backlink profile.
Key Points:
- Evaluation: Widely used to assess link-building opportunities and estimate a website’s authority.
- Correlation: A higher DR generally correlates with more keyword rankings and better organic traffic potential.
- Scale: The logarithmic nature means increasing DR becomes progressively harder at higher levels.
- Site-Wide Metric: Unlike URL Rating (UR), which applies to individual pages, DR applies to the entire domain.
Influencing Factors:
- Number of referring domains.
- DR of the referring domains.
- Number of websites the referring domain links to.
- Nofollow links do not pass DR.
