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Duplicate Content

What is Duplicate Content?

Duplicate content refers to substantial blocks of content within or across domains that are either completely identical or appreciably similar.

It can appear in multiple places on the same website or on different websites. Duplicate content can confuse search engines, leading to undesirable search results, diluted backlink equity, wasted crawl budgets, and the potential for copied content to outrank the original source.

Properly managing duplicate content involves using canonical tags, redirects, and other SEO best practices to ensure search engines understand which version of the content to index and prioritize.

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