What is Entity-Based SEO?
Entity-based SEO is an advanced approach in search engine optimization that focuses on optimizing for entities—singular, well-defined items like people, places, organizations, or concepts—rather than just keywords. This method leverages search engines’ understanding of the relationships and context around these entities to provide more accurate search results.
How Entity-Based SEO Works
- Entity Identification: Explicitly mention relevant entities within content.
- Contextual Relevance: Provide clear context around entities.
- Structured Data: Use schema markup to help search engines understand entities.
- Authority and Expertise: Create comprehensive, authoritative content about specific entities.
This approach enhances search engines’ ability to interpret user intent and deliver more relevant results.
