The International Search Summit (ISS) is set to return on November 14, 2024, in the heart of Barcelona at the iconic World Trade Center. This full-day event is a must for digital marketers and SEO professionals keen to enhance their expertise in international SEO and search marketing strategies. As the only summit dedicated entirely to global search marketing, ISS dives deep into the nuances of reaching and engaging international audiences, making it an ideal gathering for anyone focused on expanding their brand’s online presence across borders.
What to Expect at ISS
The summit features three specialized tracks covering International SEO, International Content, and Audience & Paid Strategies, with each session packed with expert insights, practical tips, and proven tactics. Attendees will have the opportunity to explore topics like multilingual content creation, AI-powered programmatic SEO, accessibility in global campaigns, and the latest trends in international eCommerce. Whether you’re in charge of SEO, paid media, or content strategy, ISS offers a comprehensive toolkit for success in global markets.
Why Attend ISS?
ISS provides a unique chance to gain hands-on knowledge from some of the most respected voices in the industry. The event will feature sessions on:
- Expanding SEO and SEM strategies across regions
- Technical insights for positioning brands in diverse markets
- Localized marketing strategies to resonate with varied audiences
- The integration of AI to scale and streamline international efforts
With sessions designed to be interactive, the ISS encourages participation and questions, so you can walk away with answers specific to your own projects and goals.
Key Speakers and Topics
This year’s lineup features influential speakers such as Nitin Manchanda from Botpresso, Aleyda Solis from Orainti, Purna Virji from LinkedIn, and Carolyn Shelby from Yoast. Here’s a sneak peek of some sessions you can look forward to:
The Role of AI in Scaling Content for Global Brands – Nitin Manchanda, Botpresso
Hreflang Simplified – Overcoming Global SEO Challenges with Carolyn Shelby, Yoast
The Next Wave of Internet Users: Adapting SEO and UX for Emerging Markets with Jimmy Rippon, Swoop Funding
Mastering Multilingual SEO – A deep dive into technical and strategic approaches with Dani Leitner, SEO Consultant
Each speaker brings a wealth of experience from working with international clients and brands, making their insights both valuable and applicable to real-world marketing challenges.
A Packed Agenda of Knowledge
From early registration and networking coffee at 08:30 to post-event drinks at 17:15, ISS provides a full day of learning and connecting. Attendees can customize their experience by choosing sessions from any of the three tracks:
International SEO
Covering topics like Google Search Console for international websites, mastering language selectors, and keyword strategies for different regions.
International Content
Sessions focus on scaling content localization, inclusive marketing, and creating a brand message that resonates worldwide.
Audience & Paid
Learn about PPC and SEO integration, optimizing paid media measurement post-cookies, and leveraging behavior science in global campaigns.
Networking and Q&A Opportunities
Networking is a significant part of the ISS experience. With plenty of dedicated time for Q&A and discussions, attendees can connect with industry leaders, get personalized answers to their questions, and forge valuable relationships with other international marketing professionals. A pre-conference drinks reception on November 13 from 18:30-20:30 provides an excellent chance to break the ice and start conversations with like-minded professionals.
How to Join ISS 2024
Tickets are available at €275 until November 13. This cost includes full access to all sessions, meals, and networking events, giving you a complete immersion into the world of international search marketing. Whether you’re an established marketer or a newcomer eager to learn from the best, the International Search Summit promises a day packed with actionable insights and unparalleled learning opportunities.
Seize the chance to enhance your global marketing strategies and join a community of professionals dedicated to shaping the future of international SEO. Get your ticket today and get ready for a transformative experience at ISS 2024!
